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Custom Research and Surveys
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National Survey of Chiropractic PublicationsDecember 2005Summary of Results Of the eight publications studied, Dynamic Chiropractic is personally received by the largest number of respondents (82.9%). A majority also receive Chiropractic Economics (66.3%) and Chiropractic Products (59.0%). Less than one-half receive Chiropractic Journal (43.3%), ACA News (40.5%), The American Chiropractor (34.9%), Today’s Chiropractic LifeStyle (21.0%) and ICA – The Chiropractic Choice (16.6%). Publications Personally Received
Over one-half of respondents (57.4%) are regular readers of Dynamic Chiropractic who have read at least three of the last four issues. Two-fifths are regular readers of Chiropractic Economics (40.2%) and smaller numbers regularly read the other six publications. Percentage Who Are Regular Readers
Nearly one-half of the doctors of chiropractic surveyed (48.7%) have seen an advertisement in one of these publications for a product or service that they have purchased in the past 12 months with the largest number having seen such an ad in Dynamic Chiropractic (31.4%), Chiropractic Economics (22.8%), and Chiropractic Products (20.0%). A majority of all respondents (54.9%) are thorough readers of Dynamic Chiropractic who read half or more of a typical issue of the publication. Over one-third are thorough readers of Chiropractic Economics (36.8%), and the other six publications are read thoroughly by smaller numbers. When asked to select a single publication, if only one could be read, the largest number of readers (38.2%) chose Dynamic Chiropractic. Preferred Publication if Only One Could Be Read
More than one-fourth of respondents (27.8%) have visited Dynamic Chiropractic’s Web site in the past 12 months, while Chiropractic Economics and ACA News were both visited by 12.1%. No other publication’s Web site had been visited by more than 8%. In the past 12 months, 15.9% have read an article on the Dynamic Chiropractic Web site, while few respondents read an article on any of the other publications’ Web sites. Internet Usage Nine out of ten of the doctors of chiropractic surveyed (90.8%) have an e-mail address. Over one-third of their practices (36.9%) have their own Web site. More than four-fifths (83.1%) have ever purchased a product or service online with 94.9% of these respondents having made an online purchase in the past 12 months. Online Purchases
Two-thirds of those responding (65.9%) have made an online purchase for their practice, with 91.8% of this group doing so within the past 12 months. Web sites most frequently used for these purchases were ebay.com, scrip-inc.com, staples.com and medicalartspress.com. Demographic Characteristics Virtually all respondents (99.8%) are currently practicing doctors of chiropractic with the average length of time in practice being 18.3 years. Number of Years as a Practicing Doctor of Chiropractic
The average age of all respondents is 46.3 years. More than three fourths of those responding (78.9%) describe their practice as a single DC, 16.0% are a multiple DC and 5.1% are multidisciplinary. 
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