National Survey of Massage Therapy Publications May 2006 Summary of Results Over one-fourth of all respondents (27.8%) are regular readers of Massage Today who read at least 3 out of the last 4 issues. Smaller numbers are regular readers of Massage & Bodywork, Massage Therapy Journal and Massage Magazine. Percentage of All Respondents Who Are Regular Readers of Each Publication (Read 3 or more of the last 4 issues)   About Their Internet Usage Over four-fifths of respondents (85.3%) have an e-mail address. Most of those responding (86.0%) have made an online purchase and 71.8% have made an online purchase for their practice. Demographic Characteristics Nearly all respondents (98.5%) are currently practicing massage therapists. On average, they have been in practice for 11.6 years. Number of Years as a Practicing Massage Therapist   The average age of all respondents is 46.4 years. More than two-fifths of those responding (44.4%) sell products to their clients. Over three-fourths (77.0%) currently recommend/discuss or sell one or more of the products studied to their clients. Products Recommended/Discussed/Sold to Clients

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