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Custom Research and Surveys


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National Survey of Massage Therapy Publications
May 2006
Summary of Results
Over one-fourth of all respondents (27.8%) are regular readers of Massage Today who read at least 3 out of the last 4 issues. Smaller numbers are regular readers of Massage & Bodywork, Massage Therapy Journal and Massage Magazine.
Percentage of All Respondents Who Are Regular Readers of Each Publication (Read 3 or more of the last 4 issues)


	




 
About Their Internet Usage
Over four-fifths of respondents (85.3%) have an e-mail address. Most of those responding (86.0%) have made an online purchase and 71.8% have made an online purchase for their practice.
Demographic Characteristics
Nearly all respondents (98.5%) are currently practicing massage therapists. On average, they have been in practice for 11.6 years.
Number of Years as a Practicing Massage Therapist


	




 
The average age of all respondents is 46.4 years.
More than two-fifths of those responding (44.4%) sell products to their clients.
Over three-fourths (77.0%) currently recommend/discuss or sell one or more of the products studied to their clients.
Products Recommended/Discussed/Sold to Clients